Marc Bertrand, a highly-regarded audio industry executive and respected veteran, has been announced as the new chief operating officer (COO) for audio brand, Theory Audio Design and is sister company, Pro Audio Technology (PRO).
With over 25 years of experience, Bertrand has helped build some of the audio industry’s most renowned and highly respected brands, with roles including 15 years at Tannoy North America, eight years at TC Group Americas, and over five years at Canadian professional audio manufacturer, Adamson Systems Engineering.
During his 15 year tenure at Tannoy North America, Bertrand moved up the ranks to VP of sales and ultimately, managing director, where he played a key role in doubling the company's revenue. The company was acquired in 2001 by TC Group A/S, and in 2009, the Americas operations were merged into TC Group Americas, where Bertrand was appointed the role of CEO overseeing all brands, strategies, and operations for Tannoy, Lab.gruppen, TC Electronic, TC-Helicon, Dynaudio Acoustics, Lake, and the distributed lines Audica, and Linn Residential Audio.
In 2017, Bertrand joined Adamson where he served in several roles, most recently as CEO. His progressive mindset and tactical approach to manufacturing and operations led to a surge of growth for Adamson.
“I couldn’t be more delighted to have Marc join the companies as COO,” said Paul Hales, CEO of Theory and PRO. “We’re excited to have him lead our global sales and operations organisations. Marc’s broad experience and unimpeachable track record within commercial, professional and consumer market segments fits perfectly with our vision for the Theory and PRO brands. We have big plans for both companies – including Theory Professional’s official launch into the commercial market at InfoComm 2023 – and we are confident we can achieve our strategic objectives with Marc at the helm.”
Bertrand added: “There are several reasons I was attracted to Theory and PRO. I’ve always gravitated to the ideal of audio performance first and foremost, and this is an unshakeable core value of the companies. Combine that with a well-defined, focused, and elegant family of products, designed with passion and an uncompromising execution of fit and finish, and it was a no-brainer for me; they were speaking my language.
“At Theory and PRO, we’re a small but tight team, driven to create the best audio experiences in our market segments, and to build an organisation that our global partners, staff and suppliers will be proud to be a part of.”