Atlas Cables assigns DALI AUDIO UK as sales agency

Scottish cable specialists, Atlas Cables has appointed DALI AUDIO UK as its sales agency, representing its products to all retail channels.

Creating specialised cables for the hi-fi industry, Atlas Cables has experienced vast growth over the last 10 years in the UK and export market. Bringing DALI AUDIO UK on board will strengthen the brand’s relationships with current and potential retailer and custom install clients.

“The DALI UK team are the perfect sales partner for Atlas,” said Martin McCue, sales director at Atlas Cables. “The DALI team are popular and professional with industry insight and experience that in unparalleled in the field. We are very excited about the future of Atlas in the UK with such great representation.”

Adding to this, Matt Miller, sales and marketing director for DALI AUDIO UK commented: “We have planned to add partners to the UK business for a little while now, and we are of course thrilled that our first will be Atlas Cables.

“The brand has an unrivalled reputation for the exceptional quality of its products, and their design philosophies and core values very closely match those of DALI. Two of our team use Atlas products in their own systems, and we are all excited about representing the brand.”

 

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