The Home Technology Association (HTA), originally for a North American demographic, has expanded its certification programme to UK integrators.
The certification aims to reflect the HTA’s technical proficiency, customer service, aftercare and industry reputation. The HTA has updated its certified integrator locator and calibrated its budgeting tool to automatically sense where users are for the UK, US and Canada.
The HTA supports integrators, homeowners, builders, architects and interior designers with a range of resources: educational articles, technology checklists, a sales closer tool and the HTA Design Partner programme enable integrators to forge relationships with associated trades.
Josh Christian, CEO of HTA, said: “We look forward to bringing the HTA Certification standard to the UK, helping qualified integrators there earn the business they rightfully deserve, and helping raise the stature and importance of integrators to the UK’s design and build communities.”
What HTA-certified UK integrators say
Simon Fulstow, founder of SONA Projects in Cheshire, England, commented: “Advances in technology have ironically opened the market to companies who — regardless of their level of experience, skill or knowledge — are quite easily able to gain access to equipment.
“There is no organisation, group or association where we can all come together to help keep these standards high, until now. We really hope by embarking on this journey with the HTA we can inspire other companies to step up and help us make this industry what it needs and deserves to be.”
James Ratcliffe, owner of Homeplay in Weybridge, England, added: “The HTA budget calculator helps the homeowner decide where they want to focus their budget in a matter of minutes, which is a huge time-saver for both the integrator and the homeowner.”
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