Monitor Audio has appointed Charlie McClarron as UK Custom Installation (CI) business development manager, signalling its increased investment in the specialist channel.
Having held key roles at Steinway Lyngdorf, Artcoustic, Pulse Cinemas and Anthem AV Solutions, McClarron joins the UK sales team in a bid to develop the brand’s CI business.
He said: “It’s an exciting time to be joining Monitor Audio Group.
“The level of investment into the CI space, across both product and infrastructure demonstrates a clear commitment to long-term growth and partner support.
“I’m looking forward to contributing to the next phase of that journey.”
The appointment follows the launch of Monitor Audio’s Experience Centre and Elevate platform, an integrated programme encompassing training, system design services, and enhanced customer and technical support.
The company says these developments help expand its Architectural speaker range, as well as commercial opportunities and support for its nationwide network of integrators and retailers.
Michael Johnson, commercial head of UK at Monitor Audio, added: “Over recent years, we’ve made significant investments in our product portfolio, earning strong global recognition and momentum.
“Alongside this, we’ve built the infrastructure; training, design, and technical support to fully support our partners.
“The final piece was bringing in an experienced business development professional to accelerate our ambitions in the CI space.
“Charlie is the ideal fit to help take us to the next level.”