PMC Distribution UK, a distributor of both custom install and consumer products, has appointed Alister Smith to the role of sales manager for home audio.
Smith, who has a background in hi-fi and CI, steps into the role with immediate effect to oversee retailer support across the company’s PMC, Bryston and Michell Audio brands.
Smith has previously worked for a known speaker brand after heading up his own installation business. His experience includes a period as the chair of the CEDIA membership committee, and a place on the CEDIA Region 1 Board of Directors.
Smith said: “I am delighted to have been appointed by PMC to this role, one I feel perfectly suits my experience and skills.
“I have watched PMC grow exponentially over the years I have been working in CI and hi-fi sales and have always been hugely impressed by the company’s drive, passion and innovation.
“Taking over the UK sales management responsibilities is a very exciting prospect, and I am confident that we can carry on the incredible work that has been done with the UK retailers and installers in establishing the PMC, and the other distribution brands, creating a solid and loyal base.
“My experience in hi-fi will help us grow this important channel even further, and my extensive CI background will enable us to capitalise on the enormous potential that the PMC Ci series presents to gain an even greater presence in the high-end home cinema sector.”
Jeff Willcocks, CEO of PMC, has welcomed Smith to the company: “We are delighted that Alister is joining the PMC family. His experience and in-depth knowledge of hi-fi, custom installation and distribution will be hugely valuable as we continue the development of PMC and our UK distributed brands in the retail and CI channels.”