LG unveils its ’˜Real 8K’ experience with new 8K TV range

LG Electronics introduced its ‘Real 8K’ experience this week with the release of its expanded 8K TV line up at CES 2020.

The 2020 lineup includes premium 88- and 77-in class LG SIGNATURE OLED 8K TVs (models 88/77 OLED ZX) and advanced LG NanoCell TVs (models 75/65 Nano99, 75/65 Nano97, 75/65 Nano95). 

All models exceed the industry’s official new 8K Ultra HD definition set by the Consumer Technology Association (CTA). LG’s new 77-in LG SIGNATURE OLED 8K and 65-in NanoCell 8K (Nano97 series) TVs have been confirmed by TÜV Rheinland as surpassing minimum contrast modulation threshold requirements for ‘Real 8K’.

Delivering ‘Real 8K’, the new models offer the capability to play native 8K content thanks to the support of a selection of 8K content sources from HDMI and USB digital inputs, including codecs such as HEVC, BP9 and AV1. AV1 is supported by major streaming providers, such as YouTube. 

LG’s 8K TVs will support 8K content streaming at 60FPS and are certified to deliver 8K 60P over HDMI. 

Utilising a new α (Alpha) 9 Gen 3 AI Processor, the 2020 range delivers optimised picture and sound quality for all types of content through AI-based 8K upscaling. 

The feature delivers vivid and accurate 8K images by analysing the content and applying Quad Step Noise Reduction and frequency-based Sharpness Enhancer to increase lower resolution content to near 8K quality. 

LG NanoCell TV(75NANO99)
LG NanoCell TV

Delivering a more realistic image, the α9 Gen 3 processor’s AI Picture Pro recognises faces and text on screen, fine-tuning and sharpening the image to create more natural skin tones, well-defined facial features and clearer, more readable characters. 

An additional feature, Auto Genre Selection, intelligently recognises what type of content is being watch and automatically applies the ideal picture settings, without the user having to select it manually. 

On the audio side, LG’s AI Sound Pro analyses and classifies the audio of content among five categories – music, movies, sports, drama or news. This allows for clearer voices and richer, more textured background sound.

Speech is distinguished by isolating and increasing the volume on words, making it more distinctive to the viewer while the background noise is identified and scene up-mixed to virtual 5.1 surround for a heightened level of viewer immersion. 

Integrating with a modern smart home, AI technology allows homeowners to monitor and control compatible IoT devices directly from the TV’s Home Dashboard. 

Hands-Free Voice Control also allows viewers to control multiple connected devices using voice commands form anywhere in the room. Available in 144 countries, ThinQ voice recognition is built into every LG 8K TV. 

Leveraging LG’s smart TV platform, webOS, the new models support Apple AirPlay 2 and HomeKit as well as Google Assistant and Amazon Alexa, with Amazon Alexa Premium Far-Field Voice compatibility in the future. 

The new range of 8K TVs can be seen this week in Las Vegas at CES 2020 on booth #11100.