Salamander Designs launch online configurator for custom seating

Salamander Designs has built a new online configurator tool for its dealers to work with their customers to design, plan, preview and order custom seating.

The company was one of the first CI companies to envision and deliver an online configurator system in 2000 for their Archetype and Synergy Cabinet solutions. Salamander’s first entertainment seating shipped to integrators in 2004.

Today, beginning with the launch of the entertainment seating module, dealers can collaborate with clients and designers using this new platform to demonstrate most aspects of furniture to customers, including complete customisation of seating covers, recline mechanisms, cup holders and accessories. The unique, real time personalisation enables integrators to give clients full visualisation of colours, design and size for their home entertainment seating in a modern and virtual way.

The new Salamander Seating Configurator can also display any other Salamander furniture in the room as well as scale it to fit the space with the seating. Designs encompass multiple chair and couch styles in individual up to complete seating rows.

The tool provides real time pricing and quoting options for registered users. In addition to authorised dealers, Salamander’s sales representatives will also be able to quote using their price list and use this unique platform as a total self-service tool.

“Used in tandem with our new 2021 Residential Look Book, we are taking home entertainment furniture customisation to a whole new level for all stakeholders,” said Scott Srolis, senior vice president of sales and marketing at Salamander Designs. “Our goal is to make it easy, fast and flexible for our dealers to demonstrate, customise and quote premium furniture right on the spot, eliminating delays in the design and sales process. This delivers the ‘wow factor’. We believe when they can help customers instantly visualise what they will be getting, all questions are answered, and they gain confidence that they’re ordering the best technology furniture that money can buy.”

The company has also revealed that the residential configurator seating module is the first of many to come. “We see this online virtual configurator expanding to encompass all of our beautiful, functional furniture across residential and commercial audio, video and technology integration very soon,” concluded Srolis.

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