Atlona increases EMEA regional presence with addition of technical sales engineer

Atlona has announced that it has appointed Lutz Nordbrock as technical sales engineer, the latest addition to strengthen its EMEA regional team.

Continuing to strengthen its global presence, Atlona is appointing new partners and personnel that bring important resources closer to its customers in every region. 

Nordbrock has more than 25 years of technical sales and engineering experience. After spending almost a decade in broadcast engineering at the beginning of his career, he transitioned to the industrial and commercial AV markets, serving as an independent technical representative for global brands including Samsung-Techwin and Mitsubishi-Electric. 

His most recent role was regional account management and sales engineering with Optoma and Vivitek, strengthening his expertise in projection and display systems. 

The newly created position with Atlona will see Nordbrock communicate closely with customers across the EMEA region throughout the sales journey on all technical matters in both residential and commercial markets. This includes everything from initial system design, technical drawings, and field application planning through to post-deployment problem-solving. 

Nordbrock’s past installation experience will bring additional value by working with integrators on the installation and commissioning of IP-based AV systems. 

He will also collaborate with Atlona regional sales managers in the DACH region (Germany, Austria and Switzerland) for training and certification classes, which includes dedicated training at Atlona and partner facilities, as well as initiatives at regional industry events. 

Ilya Khayn, CEO of Atlona, said: “Lutz’s wealth of engineering experience, commercial AV background, and knowledge of the entire AV ecosystem adds an important layer of technical expertise to our growing team. 

“More specifically, Lutz is capable of diving deeper into timely industry topics such as AV/IT convergence and networked control, which will prove especially valuable to our partners managing AV over IP deployments at end user facilities. His communication skills will also add value to a wide range of customer-facing requirements, from education to onsite support.” 

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