Bowers & Wilkins responds positively to acquisition by Sound United

Bowers & Wilkins is optimistic about a possible merger with Sound United.

Earlier this week, it was announced that Sound United has entered a preliminary agreement to acquire audio company, Bowers & Wilkins. 

Responding to this news, Geoff Edwards, Bowers & Wilkins’ CEO said: “Discussions between Bowers & Wilkins and Sound United are at an early stage with a view to consolidating our premium brands into a new group offering even better consumer opportunities. 

“If our discussions are successful, combining Bowers & Wilkins’ engineering and manufacturing expertise in the premium category with the breadth of resources and capability of Sound United could certainly be a transformative step for both brands. 

“It would allow the Bowers & Wilkins team even greater opportunities to focus on what we do best – building the industry’s finest loudspeakers.”

Should the two brands decide to go through with the acquisition, Sound United would acquire all worldwide third-party distribution and licensing agreements under which Bowers & Wilkins premium audio products are currently sold. 

This does not affect any of the existing Bowers & Wilkins product portfolio or any of the products Bowers & Wilkins currently distributes or current global operations. 
 

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