Loewe has launched a new B2B division focused squarely on fully integrated, high-end AV ecosystems across residential, marine and automotive applications.
The German technology brand, known for developing electronic television since 1931, is now expanding its off-the-shelf components into high-end integration.
The new systems division aims to become a preferred technology partner for bespoke environments spanning sound, display, projection, interfaces and calibration.
Targeting the custom integration market rather than traditional retail channels, it’s a notable reminder of the demand for AV environments designed as part of a single user experience.
Alexander Meisen, managing director of Loewe Systems GmbH, said: “Whether at home, on the road, at sea, or in future mobility concepts, our ambition is to create emotionally engaging sound experiences that become a natural part of everyday life.
“With the support of the Loewe Group and the expertise of our team, we are uniquely positioned to deliver world-class solutions across multiple industries.”
The announcement builds on Loewe’s growing presence in the systems integration sector after it exhibited at ISE Barcelona and promoted compatibility with automation platforms like Crestron.
More recently, the group also acquired French acoustics specialist Cabasse to expand its capabilities in premium speaker technologies, acoustics and engineering.
Aslan Khabliev, CEO of Loewe Technology, emphasised the combined role of these steps in building the group’s authority over environmental integration “at the highest level”.
While Loewe Technology continues to handle consumer-facing business, Loewe Systems will focus on partnerships with automotive Original Equipment Manufacturers (OEMs), luxury property developers, hospitality groups, yacht builders and premium mobility brands worldwide.
Footballer Kylian Mbappé also supports Loewe Systems GmbH as both shareholder and global brand ambassador.
Featured image: Loewe Systems is led by a team with decades of combined experience. Ajan Hannemann joins as director of acoustics; Meisen as managing director; and Robert Schletze as director of automotive engineering.