Based in Germany, distributor, PureLink has been appointed the master distributor for two US companies, Just Add Power for AV over IP solutions and SurgeX for power management.
Introducing a new concept called PureLink PLUS, Westphalian proAV manufacturers can combine coordinated products from the market, therefore intending to secure investments for its customers in the long term.
Becoming master distributor of the two transatlantic companies gives PureLink the opportunity to offer technically complementary products and solutions as a complete package to its own proAV portfolio in EMEA. From now on, the two partners and the extended customer base can benefit from PureLink’s logistics, support and market access services.
“The AV over IP and power management segments are not our speciality, which is why we are entering into strategic collaborations with technology leaders, SurgeX and Just Add Power,” said Ronni Guggenheim, PureLink’s chief growth officer. “With the solutions of these two market leaders, we complement our offering in an ideal way. We look forward to building and expanding our market presence together with our two new partners.”