Nortek Security & Control rebrands as Nortek Control

Nortek Security & Control has removed ‘Security’ from its name in a rebrand to Nortek Control.

According to the company, security is still very much a part of Nortek Control, but it wants to encompass all its brands under a new, modern and simplified name to provide ease and clarity for the future. 

Headquartered in Carlsbad, California with over 700 employees, Nortek Control has a large portfolio of brands covering security, control, power / AV, access, health and wellness, and analytics. 

“Rebranding the company to Nortek Control was a necessary and exciting transition as we continue to see growth and technology innovation throughout the brands we represent,” commented Chris Larocca, president and CEO of Nortek Control. “The evolution of the company involves a key focus on analytics and machine learning, which we are excited to bring to every market we address.”

Larocca continued: “There are some really exciting developments on the horizon that we are eager to share. Nortek Control is paving the way in the markets we serve, and I can’t wait to show our customers what the future holds.”