Pure Ltd appoints new CEO

Digital radio brand, Pure, has announced the appointment of Peter Ogley as it’s new CEO.

Formerly COO of the consumer division at Sennheiser, Ogley will be responsible for driving Pure to highlight the future of radio with easily accessible music technology and smart radios. 

Pure is also the license holder from P&G for the audio category with Braun, which celebrates 100 years next year. Pure launched Braun Audio in 2019 and Ogley will be pushing the retail roll-out of the new premium audio range starting this year. 

Ogley has a wealth of experience in the audio industry following his work at Sennheiser and over 20 years working with Bose, where he held various leadership roles including global general manager of the home theatre division.

Commenting on his appointment, Ogley said: “Pure has a strong heritage as one of the world’s leading radio brands and develops innovative radio technology. With the recent entry into the market for smart radios and the acquisition of the Braun license, I find myself in an exciting starting position.

“I am looking forward to bringing my knowledge and experience to the next phase of the company’s development and to successfully lead these two great brands into the next phase. Our goal is to make Pure and Braun Audio a powerful voice in audio, always focused on the interests of the consumer.”

Non-executive director and chairman at Pure, Henrik Lorensen, said: “Peter Ogley displays tremendous leadership qualities and we know he will be a vital asset in accelerating Pure’s vision for the future.”

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