Dirac responds to accelerating growth with executive team expansion

Dirac has expanded its executive team to further capitalise on a growing range of new business opportunities across home theatre, headphones, automotive and mobile markets.

Effective immediately, Petra Schedin Stergel joins the company as chief human resources officer (CHRO), with responsibility for scaling the team internationally across all departments. She will report directly to Peter Friedrichsen, Dirac’s CEO.

“As Dirac continues to scale, hiring the right people – that align with our culture, competencies and ambition – is of paramount importance to our success,” said Friedrichsen. “Petra brings to Dirac deep experience developing organisational growth in international business environments and has the demonstrated ability to motivate teams and challenge status quos, yet always with a human-centric approach that very much aligns with our culture. We look forward to Petra helping to shape this next generation of Dirac.”

Prior to joining Dirac, Stergel served in various executive roles at leading technology companies and business consultancies, including Cramo Group and PricewaterhouseCoopers, where she led the human resources team through strong phases of scale.

At Dirac, Stergel will be responsible for new hiring and onboarding, performance management, and culture definition and implementation.

She added: “Dirac is unique in that, despite its over 20 legacy, it’s entirely apparent that the company’s best chapters very much lie ahead. The innovation of its core technologies, combined with the strength of its commercial partnerships, which include many of the world’s largest technology brands, position the company for new waves of global growth. I am privileged to join the team at such an important point in the company’s history.”