Hisense has announced the renewal of its Platinum Partnership with UK charity, Together for Cinema, for a fourth consecutive year.
The extended partnership highlights the company’s commitment to supplying product ranges in UK hospices and care locations for children, parents and staff.
Since becoming a Platinum Partner in 2021, Hisense has supported the initiative through annual donations and access to large-screen TVs making cinema safe and simple.
Ian Morrish, founder of Together for Cinema, said: “With so many cinema rooms now complete, it’s the generosity of partners like Hisense that continues to make our work possible.
“Their long-standing support, both in product and spirit, has played a meaningful role in creating spaces that bring joy and comfort to those who need it most.
“We’re incredibly grateful to have Hisense as part of our journey.”
Ian Morrish, Together for Cinema
While many rooms use projectors and AV systems, large-screen TVs have proved particularly valuable in settings with space, time or infrastructure limitations; to date, Hisense has supported three locations, with 100-inch TVs installed in two of them.
Arun Bhatoye, head of marketing at Hisense UK, added: “We’re proud to see our technology being used for good, transforming entertainment into a way of bringing people together and supporting those in care settings across the UK.
“As a long-standing Platinum Partner of Together for Cinema, we are honoured to play a role in bringing these spaces to life and remain committed to the initiative and its wider impact.”
Together for Cinema, a Community Interest Company (CIC), has now set up 56 cinema rooms in children’s hospices and family care locations across the UK.
These rooms offer moments of joy, calm and connection to children and young adults, as well as their families, carers, staff and volunteers.
Arun Bhatoye, Hisense