CYP Europe has announced the appointment of a new sales training manager.
Ian Mulry brings expertise to distributor and installer relationships, with over a decade of experience in the audio-visual industry.
Having worked with one of CYP’s largest distributor partners, Mulry joins the company with knowledge of signal management, digital signage, interactive technologies and AV system design.
The role will see Mulry work closely with both international and domestic distributors to ensure their teams are equipped with an understanding of CYP Europe’s product range.
Mulry will also be instrumental in supporting installation professionals with guidance on product specifications, best practices, troubleshooting and firmware updates.
Marc Waple, managing director of CYP Europe, shared his enthusiasm for Mulry’s appointment: “I have known Ian for over 10 years, and during that time, I have witnessed first-hand the trust that customers and clients place in him.
“I am confident that he will be a valuable asset in supporting our growth and helping our partners achieve their goals.”
Mulry will be a prominent presence at industry events like ISE in February 2025, representing CYP Europe with engaging “how-to” demonstrations.
Another focus for Mulry includes the development of tailored training programmes and customised materials for CYP’s distributor and installer network.