L-Acoustics has appointed Nick Fichte as the business manager of its new division, L-Acoustics Creations, which takes the company into the private residential, cultural and marine AV space.
The new appointment completes the existing new business team and positions the division to make headway in key installation markets, leveraging the relationships and knowledge that Fichte has built up in his 15-year career in the AV industry so far.
Fichte entered the AV industry as a student when he applied to work for Audio Vision. He was offered the position and boarded a flight to Turkey the following day to assist on technology integration for one of the world’s largest superyachts.
Since then, Fichte was store manager at one of Audio Vision’s Bang & Olufsen dealerships, as well as holding positions at Olive Audio Visual, Inspired Dwellings, and Crestron.
“I am extremely excited to join such a world-renowned professional audio manufacturer to drive growth as we enter the residential and marine AV markets,” commented Fichte. “With unique solutions designed for the most exclusive homes and yachts, this is going to be a great journey.”
He added: “Although confinement and social distancing have impacted our dealings at this time, I welcome the opportunity to connect remotely during the coming weeks and lay the groundwork for doing business together in the future.”
Christian Heil, president and founder of L-Acoustics said: “We are very pleased to have Nick on board. L-Acoustics Creations brings a new way to experience music and home entertainment to market. It requires rethinking current approaches, which in turn, requires close collaboration with integrators and end users.
“Nick’s proven ability to liaise with key players and stakeholders in the AV industry and cultivate mutually beneficial relationships will be key to our success.”
Fichte joins a dedicated team, led by Heil, comprised of Paul Keating, director of corporate and private relationships and managing director of DeltaLive Ltd, the international distributor for L-Acoustics Creations; Julie Blore-Bizot, director of brand and communications; Kevin Groom, application engineer; and Emma Pettersson, project manager.