MetraAV has revealed that it is changing the company name to Ethereal in an effort to reconnect with its roots.
In 2001, the company was originally conceived as Ethereal Home Theatre. Its parent company, Metra Electronics, has been in business for more than 75 years and tapped into its expertise in car audio connectivity to create this separate entity, specifically for HDMI products and home theatre systems.
It is now a reliable manufacturer for premium residential and commercial integration products.
The Ethereal company, which has grown to include Velox, Helios, Big Dog Power, and Ethereal product lines, will continue to offer the same quality products and customer service that customers have come to expect.
Products for both residential and commercial installations consists of HDMI electronics, including repair tools, extenders, splitters and switches, along with converters, IR kits, HDMI cables, audio cables, patch cables, innovative power distribution products, bulk wire, and much more.
Ethereal will begin the new rollout this month with an updated logo and will launch a new website later this year.
The brand will attend its first industry trade event under the new name at the ISE 2023 from 31 January to 3 February in Barcelona. Ethereal will be at booth 2L220 with 8K solutions, Velox premium audio and HDMI cables, new innovations in power distribution from Big Dog Power, HDMI extenders, a line of distributor-focused architectural and outdoor speakers from Adept Audio and more.