HiddenWires' Simon Nana is preparing to take on Together for Cinema's (TFC) flagship London to Brighton Bike Ride once more, supporting the AV community’s annual fundraising effort.
Nana, a familiar face in the residential technology sector, will join fellow industry professionals for the 55-mile challenge on September 13.
He took part last year in an event that attracted 46 participants and raised more than £25,000.
The ride supports TFC, for a charity dedicated to installing cinema rooms in children's hospices, care centres and other deserving facilities across the UK.
These spaces provide families facing difficult circumstances with opportunities to relax, connect and create lasting memories together.
The challenge comes as TFC plans further projects and new initiatives including GivingBack.tech, a platform designed to repurpose AV equipment for good causes.
Having recently surpassed 60 completed cinema-room installations nationwide, the organisation has delivered more than £1.5m worth of donated equipment, design and installation services.
Supporters can back Simon and his fellow riders’ fundraising efforts via TFC’s GoFundMe page.