Armour Home Electronics has been appointed UK distributor for XGIMI, the global manufacturer of smart projectors and home cinema accessories.
The partnership will see the two players expand the availability of XGIMI’s projection portfolio, known for combining imaging technology with smart features.
Under the new agreement, Armour Home will promote XGIMI’s premium portable and home projection solutions to custom installers, retailers and consumers.
The lineup includes the recently announced Horizon 20 Max flagship home projector, the Titan professional mode and the award-winning MoGo portable series.
“We are thrilled to welcome XGIMI to the Armour Home family,” said Jamie McKay, sales and marketing director at Armour Home Electronics. “We see enormous potential to grow the brand in the UK, particularly within the specialist channel.”
The appointment aligns with Armour Home’s strategy of building a high-quality home entertainment portfolio, supported by its established UK dealer network and experience with premium brands such as Q Acoustics.
Stephen Luo, EU general manager at XGIMI, added: “Armour Home Electronics is an ideal partner for XGIMI in the UK, and we look forward to working closely together to expand our presence in this region.”
XGIMI has built international momentum in recent years, earning acclaim for performance, usability and value in the home entertainment space.
The distribution agreement is effective immediately.
Image: XGIMI Horizon series