Bang & Olufsen introduced a new and exciting customisation concept at ISE 2025.
Atelier, a design programme, offers clients the opportunity to create custom-made products for the first time in collaboration with artisans in Struer, Denmark.
The concept offers one-of-a-kind creations in response to a significant increase in requests for bespoke projects.
Customisation opportunities are available in the following areas:
Atelier Bespoke
Clients can collaborate with an artisan to create a custom product, incorporating materials or specific colours for a unique creation.
Atelier Catalogue
This intuitive digital tool allows customers to choose from over 500,000 possible combinations of fabric, wood and aluminium finishes.
Atelier Editions
This option offers limited editions of popular products in the Bang & Olufsen portfolio.
Kristian Teär, CEO of Bang & Olufsen, said: “A customer who commissions a custom or bespoke Bang & Olufsen product creates not just a set of speakers, but an extension of their personality and style.
“We aim to create an experience and a product that resonates with them, building a lasting relationship between Bang & Olufsen and the customer.”
The Atelier launch at ISE 2025 was accompanied by the company’s Limited Edition Beosound 2 Gradient Collection, featuring 10 different gradient combinations.