Details revealed on Samsung’s virtual event

Samsung Electronics is to host an immersive virtual experience to unveil the latest innovations from its home appliances, TV, audio, wearables and mobile phone businesses.

The virtual experience, which is called Life Unstoppable, is replacing the company’s usual place at IFA 2020, following its announcement that it would not take part due to coronavirus worries. 

Life Unstoppable is a 45-minute virtual and dynamic journey of Samsung’s latest technology, with presenters and special guests showcasing new products and demonstrating how the 2020 line up provides entertainment, creativity, and efficiency for today’s digitally connected lifestyles. 

The latest innovations within Samsung’s integrated ecosystem will offer solutions to consumer needs, from maximising in-home entertainment and connected gaming experiences, to efficiency with smart digital appliances, and enabling creativity for work and play, both at home and on the go.

In response to this new digital way of working, Samsung created the interactive world to allow guests to explore multiple new product launches safely from the comfort of their own homes.

Benjamin Braun, Samsung Europe’s chief marketing officer commented: “At Samsung, we continue to bring game-changing innovation to our customers and our society. We are excited to reinvent the way we will unveil our new line up of mobile phones, wearables, TVs, home appliances and more – a journey that will showcase how our connected, breakthrough technology fuels a Life Unstoppable.”

Life Unstoppable will take place on 2 September 2020 from 9am BST / 10am CET and will be accessible by media, retail and industry partners.