KEF has announced the launch of Re-Absorbed, an intimate exhibition that blends acoustic innovation with digital artistry, taking place at the new KEF Music Gallery London from 20-23 August 2024.
The immersive experience takes visitors on a transformative journey through the realms of audio and visual creativity, delivering immersive experiences through innovative collaborations.
Re-Absorbed represents the next stage of KEF’s “Journey Through Sound” project, an initiative born from the brand’s commitment to empowering creators and enabling extraordinary experiences. In partnership with design collective, Parameta, KEF presents the second instalment of its inaugural Absorbed series – a collaborative work of code-based art designed to evolve with each iteration created with emerging artists and musicians.
The concept of Absorbed comes from KEF’s Metamaterial Absorption Technology (MAT), which began as an elegant solution to an engineering challenge in speaker design. A two-year collaboration between KEF and Acoustic Metamaterials Group (AMG) to create MAT resulted in a revolutionary approach to eliminating unwanted sound within speakers.
The intricate maze-like structure of MAT, generated through algorithmic iterations over time for new product innovations, inspired KEF to explore the artistic potential of sound absorption. This led to the concept of Re-Absorbed, which brings together the power of technology, community, and creativity to transform the way we experience sound.
Re-Absorbed unites a diverse creative community of artists, musicians, engineers, designers and music lovers in a collaborative exploration of audio absorption as an art form.
An expansion of the original Absorbed collection, KEF’s latest collaboration with artist Hieroglyphica and creative studio Parameta, along with composer Murphy James, further explores the rich dynamic between noise and hi-fi sound.
Designed to be viewed at a range of resolutions, displays and devices, Re-Absorbed combines live generative animation with live generative audio in real-time, representing the relationship of signal and noise not only as a metaphor but also as something concrete.
The exhibition is open for drop in from 20-23 August, offering the public a chance to experience a curated journey through different facets of the audio-visual experience. Each area of the exhibition has been thoughtfully designed to showcase the seamless blend of technology and art, offering a unique window into the convergence of sound and art, and celebrate discovering artistry through technology.
A highlight of the event will be a fireside chat on 22 August, which will feature the collaborating artists and KEF visionaries giving a deeper insight into the creative process behind Re-Absorbed and the world of generative art.