Samsung opens pop-up gaming corner in UK department store

Samsung Electronics has launched its new Samsung Odyssey Gaming Corner in UK department store, Selfridges, which will run until the end of December 2021.

Built in collaboration with Guild Esports, an esports organisation co-owned by David Beckham, the unique and interactive pop-up experience allows gamers to experience a new era of immersion with Samsung’s Odyssey Neo G9.

With games such as Minecraft and Rocket League available to play, gamers can experience the two Odyssey Neo G9s in a custom-built area, each with immersive 1000R curvature and Quantum Mini-LED technology, as well as dual 55” monitors for added competitive edge.

On 7 December, the store will welcome #GuildGang gamers, Nihachu and Harrie Silver to the Samsung Odyssey Gaming corner where they will play Rocket League and Minecraft in front of fans. Twitchers from around the world can also tune in through Twitch TV.

A dedicated ambassador will be on hand to guide throughout the run of the Samsung Odyssey Gamin Corner pop-up to advise on all available Samsung products that deliver smooth gameplay, irrespective of being a pro or not.

“Samsung is thrilled to be able to bring the critically-acclaimed Odyssey Neo G9 to the gamin community and beyond at our Samsung Odyssey Gaming Corner pop-up in Selfridges London,” said Damon Crowhurst, display head at Samsung Electronics UK.

“Samsung is committed to providing world class performances, whether that’s the refined definition of our Odyssey Neo G9, or by teaming up with #Guild Gang Heroes for live tournaments and meets and greets, we’re excited to deliver truly immersive experiences to gaming audiences.”