THX rolls out Spatial Audio+ to deliver immersive experiences on consumer tech

THX has added a new audio architecture to its Spatial Audio technology.

The AV certification specialist introduces THX Spatial Audio+, a setup designed for audio accuracy and immersive realism in gaming, movies and music.

Developed from the THX Spatial Audio technology, it can add height channels to the immersion and camera-based AI head tracking among other capabilities.

Tuyen Pham, chief executive officer at THX, said: “The market is moving to integrated immersive audio for the enjoyment of all entertainment.”

BUSINESS WIRE

Spatial Audio+ is founded on physics-based room simulation and includes a spatial engine designed for over-the-air updates to support emerging audio formats.

These features span 7.1.4, parametric EQ, intelligent audio optimisation and more.

Alongside its Head Related Transfer Function (HRTF), the technology can deliver a three-dimensional sound field over stereo speakers on consumer electronics such as laptops.

Tuyen Pham said that research indicates consumers are seeking entertainment with lifelike audio and emotional realism.

Image credit: Jackie Niam/Shutterstock.com

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