URC assisting dealers through Covid-19 with new resource kit

The latest company to announce an action plan to help its dealers through the coronavirus outbreak is automation and control company, URC.

A new resource kit has been unveiled to help authorised URC dealers through the crisis to sustain their business and set them up for future success. 

Available now on URC’s dealer portal, the kit contains virtual training for URC Total Control Certification and advanced courses, templates and creative assets to aid a dealer in consumer marketing efforts, and a resource guide to assist dealers in navigating their business through the crisis.

“URC’s thoughts are extended to everyone affected during this difficult period,” said URC’s founder and CEO, Chang K. Park. “Our world is entering a whole new paradigm, with rapid changes, it makes for a very challenging business environment.

“We care about our dealers and decided to create one place where URC dealers could go to get the tools and resources that can help them navigate through this situation, get helpful links to grant and loan programmes, download easy templates to use for business planning and marketing, and invest in certification and continuing education for our Total Control smart automation and control system.”

He continued: “We are also in a very good inventory position, thanks to good planning and constant communication with our factory in Korea.”

Currently, the portal’s key components include:
• Virtual Trainings for Total Control Certification and Beyond the Basics, which includes a hands-on component. URC will ship gear to attendees so they have it on hand in their location and can follow along, as they do in URC’s regular in-person certification training courses.
• Social Media Campaign Assets are available to help dealers’ market additional opportunities to their customers as to how they can help simplify their lives now that everyone is working from home. 
• “Trade Up to Total Control” sales programme and marketing assets, which includes an incentive for URC Complete Control consumers to get a rebate when they upgrade from Complete Control to Total Control through an authorised dealer. 
• Business resources:
- Communication templates to customers regarding your business status.
- A resource page of useful links to third-party websites offering special programmes, grants and loans. 
- Business planning and Covid-19 risk mitigation checklist.

Additional resources will become available in the future.