A new ambassador has been appointed for Together for Cinema (TFC).
Mike Beatty, a longstanding supporter for the charity, steps into the role with plans to also help promote new initiative GivingBack.tech in this capacity.
Beatty said: “I am honoured to be working more closely with founder Ian Morrish and the team at TFC.
“I will gladly give my time to help ensure the incredible foundations already built continue to grow.
“I look forward to using my experience and industry relationships to help create new opportunities and further strengthen support from across the AV community.”
TFC continues to unite manufacturers, integrators and industry partners to deliver meaningful spaces that bring comfort, connection and shared experiences to families and care teams.
Meanwhile, GivingBack.tech aims to deliver AV equipment to charities and Community Interest Companies to enhance their day-to-day operations, but do not have the funds to purchase it.
Morrish added: “Mike has always been incredibly supportive of our work and is the perfect ambassador to help further our engagement with the residential AV sector.
“Having known him for about 30 years, I couldn’t have chosen a better person to help promote and publicise our work in our industry.”
Pictured: Morrish and Beatty