Sony and TCL have agreed to move forward with discussions for a strategic partnership in the home entertainment space.
The two companies have signed a memorandum of understanding to establish a joint venture that will see TCL holding 51% of shares while Sony holds 49%.
According to an official announcement from Sony, the joint venture will operate globally from product development and design to manufacturing, sales, logistics and customer service.
Products are said to include televisions and home audio equipment, expected to carry the Sony and BRAVIA names.
DU Juan, chairperson of TCL Electronics Holdings Limited, commented: “We believe this strategic partnership represents a unique opportunity to combine the strengths of Sony and TCL, creating a powerful platform for sustainable growth.
“Through strategic business complementarity, technology and know-how sharing, and operational integration, we expect to elevate our brand value, achieve greater scale and optimise the supply chain.”
Sony and TCL will proceed with discussions toward binding agreements by the end of March 2026.
Subject to execution, relevant regulatory approvals and other conditions, the new company is expected to commence its operations in April 2027.
It plans to advance business by leveraging Sony's longstanding technology, brand value and operational expertise (including supply chain management) alongside TCL's manifold potential: "advanced display technology, global scale advantages, industrial footprint, end-to-end cost efficiency and vertical supply chain strength".
Kimio Maki, representative director, president and CEO of Sony, added the company is pleased to pursue a partnership centred on “more captivating audio and visual experiences for customers worldwide”.
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