Simaudio goes international with MOON

Simaudio is taking its MOON range of performance audio products international with the launch of its new sales and distribution company, MOON International.

Officially launching on the 6th January 2020, MOON International will promote and provide logistics for the MOON range of performance audio products throughout Europe and Asia, with offices in France and the UK, and a distribution hub in the Netherlands. 

The new company will be headed by Etienne Gautier, who has worked for Simaudio for 10 years, and John Carroll, who has been Simaudio’s UK distributor to two decades. Gautier will be the sales director while Carroll is the brand director of the new company. 

“The creation of MOON International gives us a great opportunity to take the extraordinary MOON range of performance audio products to new markets whilst developing the brand with our existing partners,” said Gautier. “Our new European offices and distribution hub will ensure that we will be closer to our customers and be able to both offer them even better customer service and swiftly deliver our products to them.”

Carroll added: “This is the most appropriate way to mark the 40th year of MOON by Simaudio, once a little Canadian audio company, now the brand to watch.”

Louis Lemire, CEO of Simaudio concluded: “MOON products are becoming ever more popular and the creation of MOON International will better serve the demands of our growing customer base. The MOON International team has a deep understanding of our products and the audio industry. I look forward to seeing many more happy MOON owners across the globe.”

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